“We have seven advisors and nobody responsible for replying to the support inbox.”
+The startup confessional
Things we don't put in the deck.
A quiet room for the gap between the company update and the company. Stories composed by our editors.
Our biggest customer is our investor. The board calls it ecosystem alignment.
“The pilot is unpaid, but the press release says enterprise adoption.”
“I practised the English pitch so many times I forgot how to explain the product to my family.”
“The warm introduction took six weeks. The rejection took nine words.”
“We have changed our positioning four times. Our oldest customer still calls us the spreadsheet company.”
“They said VCs go to that particular café. After twelve visits, the only person who knew our business model was the barista. He asked us to buy something.”
“Our product roadmap is a list of questions investors asked last month.”
“We removed the revenue slide because it distracted from the scale of the opportunity.”
“We bought a conference ticket to meet customers and spent three days meeting other vendors.”
“Our cofounder agreement was shorter than our launch announcement. We have since reversed those priorities.”
“The only person who understood the demo was the customer. We should probably talk to them more.”
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